TenderCard started as a value-added product for Independent Sales Organizations (ISO) in 1997. Over the years, TenderCard has grown into a leader in the stored value industry, with over 1,000 ISO partnerships and tens of thousands of active merchants processing transactions for millions of cards.

increase your gift card iq


Why sell gift cards?

Open doors to new merchants
Retention!  Retention! Retention! 
According to the Green Sheet, annual merchant turnover is reduced up to 25% with a gift card program
Merchants find it difficult to leave because gift cards with balances must be honored to comply with laws
Earn additional revenue
If you don’t sell gift cards to your merchants others will sell them and will take your merchant with them

You might not know...

Gift Cards; not just for the Holiday Season

Birthdays are the #1 occasion for gift card purchase
The “Spring Holiday Season” includes Mother’s Day, Father’s Day and Graduations

Gift cards capitalize on impulse purchases

Switching from paper certificates to plastic cards can result in 200% growth in related sales because they are more visible and widely publicized everywhere.

Gift card facts and statistics

TenderCard processed gift and loyalty programs for over 36,000
merchants in 2007
In 2007 TenderCard processed approximately 2,000,000 transactions representing almost $100,000,000 in issued and redeemed cards
51% of consumers who receive gift cards spend more than the card’s initial value National Retail Federation (NRF)
53% of consumers want a gift card as a holiday gift Forrester Research
Gift cards make up 31.3% of graduation presents National Retail Federation (NRF)
The gift card industry has grown to be a $3.5 billion industry and will surpass $5 billion by 2010  MarketResearch.com (“Packaged Facts” report 2006)

Loyalty facts and statistics

Consumer spending is 6% higher for companies that offer  loyalty card programs (Loyalty Monitor study by Total  Research Corp. and Custom Marketing Corp)
Increase average purchase and visit frequency by over 25%
Gift and loyalty can be on one card
Track purchase behavior for marketing purposes


Put stored value to work...

Promotional marketing tool

        Ad space costs more than promotional gift cards

Discount cards mailed to targeted customer group
Used as a gift with purchase
Corporate incentives
          Sell to companies to use as employee incentives/rewards
Prepaid Vehicle for Recurring Sales
          Coffee shops, dry cleaners, auto detail, oil change programs, etc.
Store credits, returns and refunds
          Keeps cash in the drawer
Customer appreciation and retention
          Reward loyal customers
Turn customer disputes into retention opportunities
Fund Raisers
Sell cards at a discount to schools & non-profits
Budgeting or Limited Expense Account
          Use for business spending, gas allowance , etc.


Merchant benefits

Increased sales
Retain full face value – no cash back
Consumers often spend more than the card’s face value
Merchant retains any unused balance (subject to state laws)
          Cards have no value until activated
          Plastic cards are harder to counterfeit than paper certificates
Reduced costs
          More efficient and cost-effective than paper
No “back room” accounting
          Reports generated electronically by TenderCard

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