How does the program work at the merchant level?
By tracking points (as opposed to dollars with a standard gift
card program). To setup their program, merchants must consider
the following:
When will points be issued?
Upon number of visits, at dollar intervals or with certain
purchases.
What point threshold must a consumer reach to earn a reward?
One that is cost effective for the merchant, but attainable
for consumers.
What will the reward be?
Consider how much a customer has spent to earn it…a
free cup of coffee after purchasing 10 makes sense, but one
free car wash after paying for 50 is not enticing enough to
encourage customer loyalty.
After making these decisions, a merchant must train their
staff and market the program. After that, special promotions
like “double-point Tuesdays” are great for drawing
attention to the loyalty program.
Here are some other features of TCloyalty:
Point-to-dollar conversion - Merchants set up their
program so that points are converted to a dollar value at pre-determined
thresholds (e.g. once a customer earns 100 points, the program
will auto-redeem those points and add $10 worth of value to
the gift card).
Auto-redemption -
This feature enables point-to-dollar conversion. A threshold
is set at which a card’s point balance automatically
zeroes out.
All features must be set with TenderCard via phone at 800-383-8280
or by email to tech@tendercard.net.
Merchants
create their own program
